Margot van Mulken

Margot van Mulken

is author/editor of the following titles:

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Studies in Stemmatology II
Edited by Pieter van Reenen, August den Hollander and Margot van Mulken
[Not in series, 125]  2004.  xii, 312 pp.
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Studies in Stemmatology
Edited by Pieter van Reenen and Margot van Mulken
[Not in series, 79]  1996.  xvi, 311 pp.

is author of the following articles:

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Hodiamont, Didier, Hans Hoeken and Margot van Mulken. 2018. “Chapter 7. Conventionality in visual metaphor”. In Visual Metaphor: Structure and process, 163–184
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Liebrecht, Christine, Lettica Hustinx, Margot van Mulken and Peter Jan Schellens. 2018. “Two dimensions of language intensity in evaluative discourse”. In The Construction of Discourse as Verbal Interaction, 273–296
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Hodiamont, Didier, Christian Burgers en Margot van Mulken. 2010. “Lees Niet Verder! Ga Iets Nuttigs Doen”. Toegepaste Taalwetenschap in Artikelen  83, 9–18
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Mulken, Margot van and Jos Hornikx. 2011. “2. The influence of scientese on ad credibility and ad liking: a cross-cultural investigation of ads for beauty products”. Information Design Journal  19:2, 92–102
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Mulken, Margot van and Rob Le Pair. 2012. “Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries”. In Metaphor in Use: Context, culture, and communication, 177–194
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Enschot, Renske van, Cyrella Beckers and Margot van Mulken. 2010. “Rhetorical figures in TV commercials: The occurrence of schemes and tropes and their effects on commercial likeability”. Information Design Journal  18:2,
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Enschot, Renske van, Hans Hoeken and Margot van Mulken. 2008. “Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures”. Information Design Journal  16:1, 35–45
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Mulken, Margot van, Renske van Enschot and Hans Hoeken. 2005. “Levels of implicitness in magazine advertisements”. Information Design Journal  13:2, 155–164
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Mulken, Margot van. 2004. “Review of: "Persuasive Imagery, A Consumer Response Perspective" by Linda M. Scott and Rajeev Batra (Eds.)”. Information Design Journal  12:1, 81–84
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Mulken, Margot van. 2004. “The manuscript tradition of the Cligés of Chrétien de Troyes: A stemmatological approach”. In Studies in Stemmatology II, 113
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Mulken, Margot van. 2003. “Analyzing rhetorical devices in print advertisements”. Document Design  4:2, 114–128
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Reenen, Pieter van and Margot van Mulken. 1996. “Prologue”. In Studies in Stemmatology, vii
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Wattel, Evert and Margot van Mulken. 1996. “Shock Waves in Text Traditions”. In Studies in Stemmatology, 105
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Wattel, Evert and Margot van Mulken. 1996. “Weighted Formal Support of a Pedigree”. In Studies in Stemmatology, 135