13. Multilingualism and the Modes of TV Advertising

Cited by 14 other publications

Ahn, Hongmin & Juan Mundel

2018. Luxury brand advertising in Argentina: Changes following import restrictions. Journal of Marketing Communications 24:3 ► pp. 291 ff.

GERRITSEN, MARINEL, CATHERINE NICKERSON, ANDREU VAN HOOFT, FRANK VAN MEURS, ULRIKE NEDERSTIGT, MARIANNE STARREN & ROGIER CRIJNS

2007. English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes 26:3 ► pp. 291 ff.

Gerritsen, Marinel, Catherine Nickerson, Andreu van Hooft, Frank van Meurs, Hubert Korzilius, Ulrike Nederstigt, Marianne Starren & Roger Crijns

2010. English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text. Journal of Global Marketing 23:4 ► pp. 349 ff.

Hornikx, Jos

2015. Non-nativeness in communication. Dutch Journal of Applied Linguistics 4:1 ► pp. 1 ff.

Hornikx, Jos & Ellen Mulder

2015. The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics 4:1 ► pp. 59 ff.

Hornikx, Jos & Frank van Meurs

2020.  In Foreign Languages in Advertising, ► pp. 3 ff.

Hornikx, Jos & Frank van Meurs

2020.  In Foreign Languages in Advertising, ► pp. 57 ff.

Hornikx, Jos & Frank van Meurs

2020.  In Foreign Languages in Advertising, ► pp. 95 ff.

Hornikx, Jos, Frank van Meurs & Robert-Jan Hof

2013. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products. Journal of International Consumer Marketing 25:3 ► pp. 152 ff.

Kasanga, Luanga A.

2019. English in advertising in Lubumbashi, Democratic Republic of Congo. World Englishes 38:3 ► pp. 561 ff.

Nederstigt, Ulrike & Béryl Hilberink-Schulpen

2018. Advertising in a Foreign Language or the Consumers' Native Language?. Journal of International Consumer Marketing 30:1 ► pp. 2 ff.

Raedts, Mariet, Irene Roozen & Emmy De Weerdt

2019. The effectiveness of subtitles in cross‐cultural television commercials. World Englishes 38:3 ► pp. 387 ff.

Shinhee Lee, Jamie

2015. ‘Go Away, Mute English!’ Selling English in Web Advertising. Journal of Creative Communications 10:3 ► pp. 235 ff.

Stamou, Anastasia G

2014. A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity. Language and Literature: International Journal of Stylistics 23:2 ► pp. 118 ff.

This list is based on CrossRef data as of 22 february 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.