Chapter published in:
English Media Texts – Past and Present: Language and textual structure
Edited by Friedrich Ungerer
[Pragmatics & Beyond New Series 80] 2000
► pp. 263
Cited by

Cited by 14 other publications

Ahn, Hongmin & Juan Mundel
2018. Luxury brand advertising in Argentina: Changes following import restrictions. Journal of Marketing Communications 24:3  pp. 291 ff. Crossref logo
GERRITSEN, MARINEL, CATHERINE NICKERSON, ANDREU VAN HOOFT, FRANK VAN MEURS, ULRIKE NEDERSTIGT, MARIANNE STARREN & ROGIER CRIJNS
2007. English in product advertisements in Belgium, France, Germany, the Netherlands and Spain. World Englishes 26:3  pp. 291 ff. Crossref logo
Gerritsen, Marinel, Catherine Nickerson, Andreu van Hooft, Frank van Meurs, Hubert Korzilius, Ulrike Nederstigt, Marianne Starren & Roger Crijns
2010. English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text. Journal of Global Marketing 23:4  pp. 349 ff. Crossref logo
Hornikx, Jos
2015. Non-nativeness in communication. Dutch Journal of Applied Linguistics 4:1  pp. 1 ff. Crossref logo
Hornikx, Jos & Ellen Mulder
2015. The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics 4:1  pp. 59 ff. Crossref logo
Hornikx, Jos & Frank van Meurs
2020.  In Foreign Languages in Advertising,  pp. 3 ff. Crossref logo
Hornikx, Jos & Frank van Meurs
2020.  In Foreign Languages in Advertising,  pp. 57 ff. Crossref logo
Hornikx, Jos & Frank van Meurs
2020.  In Foreign Languages in Advertising,  pp. 95 ff. Crossref logo
Hornikx, Jos, Frank van Meurs & Robert-Jan Hof
2013. The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products. Journal of International Consumer Marketing 25:3  pp. 152 ff. Crossref logo
Kasanga, Luanga A.
2019. English in advertising in Lubumbashi, Democratic Republic of Congo. World Englishes 38:3  pp. 561 ff. Crossref logo
Nederstigt, Ulrike & Béryl Hilberink-Schulpen
2018. Advertising in a Foreign Language or the Consumers' Native Language?. Journal of International Consumer Marketing 30:1  pp. 2 ff. Crossref logo
Raedts, Mariet, Irene Roozen & Emmy De Weerdt
2019. The effectiveness of subtitles in cross‐cultural television commercials. World Englishes 38:3  pp. 387 ff. Crossref logo
Shinhee Lee, Jamie
2015. ‘Go Away, Mute English!’ Selling English in Web Advertising. Journal of Creative Communications 10:3  pp. 235 ff. Crossref logo
Stamou, Anastasia G
2014. A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity. Language and Literature: International Journal of Stylistics 23:2  pp. 118 ff. Crossref logo

This list is based on CrossRef data as of 22 february 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.