Language Policy in Business

Discourse, ideology and practice

| University of Hamburg
Hardbound – Available
ISBN 9789027207609 | EUR 95.00 | USD 143.00
 
e-Book –
ISBN 9789027260697 | EUR 95.00 | USD 143.00
 
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism.

The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
[Discourse Approaches to Politics, Society and Culture, 89]  2020.  xv, 195 pp.
Publishing status: Available
© John Benjamins
https://doi.org/10.1075/dapsac.89
Table of Contents
List of figures
ix
List of tables
xi
List of abbreviations
xiii
Acknowledgements
xv
Chapter 1. Introduction
1–17
Chapter 2. Language, power and political control in Wales
19–32
Chapter 3. Towards a discursive approach to language policy
35–48
Chapter 4. How to operationalise a multi-level discourse analysis
51–64
Chapter 5. Political and corporate language policy discourse: Shifting discourses across contexts
65–94
Chapter 6. Language policy, ideology and practice in Welsh business: Stakeholder perspectives
95–115
Chapter 7. Managers’ local promotion of bilingualism in business
117–139
Chapter 8. Conclusions: Taking stock of minority language policy in business
141–155
References
157–178
Appendices
179–189
Index
191–195
References

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Subjects

Communication Studies

Communication Studies

Linguistics

Discourse studies
Language policy
Pragmatics
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
U.S. Library of Congress Control Number:  2020028873 | Marc record